---
title: "Structured data values don't appear on the page (geo/jsonld-not-visible)"
description: "geo/jsonld-not-visible: Google's structured data policies forbid marking up content that isn't visible to readers; ratings or headlines that exist only in…"
canonical: https://void-design.vercel.app/rules/geo/jsonld-not-visible
lastModified: 2026-09-16
---

# Structured data values don't appear on the page

`geo/jsonld-not-visible` · severity **warn** · category AI search · detected by `void geo` and `void audit`

## Why it matters

Google's structured data policies forbid marking up content that isn't visible to readers; ratings or headlines that exist only in JSON-LD can trigger manual actions.

## How to fix it

Generate JSON-LD from the same data you render (headline = h1, rating shown with its count).

## References

- https://developers.google.com/search/docs/appearance/structured-data/sd-policies

## More ai search rules

`void geo` reports 41 rules in this category. Generative-engine optimisation: whether AI crawlers that don't run JavaScript see the same content, valid and visible JSON-LD, an explicit AI robots policy, llms.txt, Markdown mirrors and answer-first writing.

- `jsonld-dates` Structured data dates are invalid, lack a timezone, or modified < published — [geo/jsonld-dates](https://void-design.vercel.app/rules/geo/jsonld-dates)
- `breadcrumb-invalid` BreadcrumbList positions, names or item URLs are invalid — [geo/breadcrumb-invalid](https://void-design.vercel.app/rules/geo/breadcrumb-invalid)
- `faq-deprecated` FAQPage/HowTo/SearchAction markup no longer produces rich results — [geo/faq-deprecated](https://void-design.vercel.app/rules/geo/faq-deprecated)
- `jsonld-id-unresolved` JSON-LD @id references don't resolve — [geo/jsonld-id-unresolved](https://void-design.vercel.app/rules/geo/jsonld-id-unresolved)
- `entity-name-mismatch` Brand name differs across og:site_name, JSON-LD and title — [geo/entity-name-mismatch](https://void-design.vercel.app/rules/geo/entity-name-mismatch)
- `article-date-missing` Article has no machine-readable or visible date — [geo/article-date-missing](https://void-design.vercel.app/rules/geo/article-date-missing)
- `article-author-missing` Article author missing or malformed — [geo/article-author-missing](https://void-design.vercel.app/rules/geo/article-author-missing)
- `landmarks` Missing <main>, <nav> or <article> landmarks — [geo/landmarks](https://void-design.vercel.app/rules/geo/landmarks)

Detected by `void geo` and `void audit`. Explain it in a terminal: `void rules geo/jsonld-not-visible`