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Rule · AI search

Home page lacks Organization + a single WebSite node

geo/home-entity-missingwarnvoid geoupdated

Why it matters

Google's site name system reads WebSite from the home page, and Organization supplies logo, sameAs and the canonical brand entity that other pages reference by @id.

How to fix it

Put one @graph with Organization and WebSite (stable @ids) on the home page; reference them from other pages.

Example

tsx
// app/page.tsx
<JsonLd data={{
  '@context': 'https://schema.org',
  '@graph': [
    { '@type': 'Organization', '@id': 'https://acme.example/#org', name: 'Acme', url: 'https://acme.example/',
      logo: 'https://acme.example/logo-512.png', sameAs: ['https://github.com/acme'] },
    { '@type': 'WebSite', '@id': 'https://acme.example/#website', name: 'Acme', url: 'https://acme.example/',
      publisher: { '@id': 'https://acme.example/#org' } }, // no SearchAction: sitelinks search box is gone
  ],
}} />

References

More ai search rules

void geo reports 41 rules in this category. Generative-engine optimisation: whether AI crawlers that don't run JavaScript see the same content, valid and visible JSON-LD, an explicit AI robots policy, llms.txt, Markdown mirrors and answer-first writing.