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Rule · AI search

Brand name differs across og:site_name, JSON-LD and title

geo/entity-name-mismatchinfovoid geoupdated

Why it matters

Consistent entity naming helps search engines and LLMs merge mentions into one entity (Bing: consistent entities; Google site names).

How to fix it

Define the name once (lib/site.ts) and use it for og:site_name, Organization/WebSite name, the title template and the llms.txt H1.

References

void geo reports 41 rules in this category. Generative-engine optimisation: whether AI crawlers that don't run JavaScript see the same content, valid and visible JSON-LD, an explicit AI robots policy, llms.txt, Markdown mirrors and answer-first writing.